Electronic dance music
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The examples and perspective in this article deal primarily with the United States and do not represent a worldwide view of the subject. (October 2015) |
Electronic music |
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By the early 2010s the term "electronic dance music" and the initialism "EDM" was being pushed by the U.S. music industry and music press in what was largely an effort to re-brand U.S. rave culture.[3] In the UK, "dance music" or "dance" are more common terms for EDM.[4] In this context, EDM does not refer to a specific genre, but serves as an umbrella term for several commercially-popular genres, including techno, house, trance, hardstyle, drum and bass, dubstep, trap, Jersey club and their respective subgenres.[5][6][7][8]
Contents
History
This section requires expansion. (January 2016) |
Disco
Main articles: Disco and Euro disco
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Post-disco
Main article: Post-disco
Electro
Main article: Electro (music)
See also: Boogie (genre)
House music
Main article: House music
See also: Chicago house and Deep house
In the early 1980s, Chicago radio jocks The Hot Mix 5, and club DJs
Ron Hardy and Frankie Knuckles played various styles of dance music,
including older disco records (mostly Philly disco and Salsoul[32] tracks), electro funk tracks by artists such as Afrika Bambaataa,[33] newer Italo disco, B-Boy hip hop music by Man Parrish, Jellybean Benitez, Arthur Baker, and John Robie, and electronic pop music by Kraftwerk and Yellow Magic Orchestra.
Some made and played their own edits of their favorite songs on
reel-to-reel tape, and sometimes mixed in effects, drum machines, and
other rhythmic electronic instrumentation. The hypnotic electronic dance
song "On and On", produced in 1984 by Chicago DJ Jesse Saunders and co-written by Vince Lawrence, had elements that became staples of the early house sound, such as the Roland TB-303 bass synthesizer and minimal vocals as well as a Roland (specifically TR-808) drum machine and Korg (specifically Poly-61) synthesizer. It also utilized the bassline from Player One's disco record "Space Invaders" (1979).[34][35]
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Acid house, techno, rave
See also: Balearic house and Second Summer of Love
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"Strings of Life" (1987) by Rhythim is Rhythim (Derrick May) was a seminal Detroit techno track.
"Techno Music" by Juan Atkins was the title track of Techno! The New Dance Sound of Detroit (1988).
The album also included "Big Fun" (1988) by Inner City (Kevin Saunderson and Paris Grey), a track that achieved significant commercial success as a single release in fall 1988.[40]
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One of the first Detroit productions to receive wider attention was Derrick May's "Strings of Life" (1987), which, together with May's previous release, "Nude Photo" (1987), helped raise techno's profile in Europe, especially the UK and Germany, during the 1987-1988 house music boom (see Second Summer of Love).[44] It became May's best known track, which, according to Frankie Knuckles, "just exploded. It was like something you can't imagine, the kind of power and energy people got off that record when it was first heard. Mike Dunn says he has no idea how people can accept a record that doesn't have a bassline."[45] According to British DJ Mark Moore, "Strings of Life" led London clubgoers to accept house: "because most people hated house music and it was all rare groove and hip hop...I'd play 'Strings of Life' at the Mudd Club and clear the floor".[46][Note 3] By the late 1980s interest in House, Acid house and techno escalated in the club scene and MDMA-fueled clubgoers, who were faced with a 2 a.m. closing time in the UK, started to seek after-hours refuge at all-night warehouse parties. Within a year, in summer 1989, up to 10,000 people at a time were attending commercially organized underground parties called raves.[1]
Breakbeat hardcore, jungle, drum & bass
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2 minute sample. This
clip contains 4 tracks ranging from proto-jungle "Tribal Bass" (1991)
to jungle track "Here I Come" (1995) to an ominous early drum and bass
remix (1995) to Aphrodites modern drum and bass remix (in a jump-up style), "Tribal Natty" (2005), all of which contain the same vocals from Barrington Levy (originally contained in the title song of his album Here I Come). Listen and compare the sounds.
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By 1994 jungle had begun to gain mainstream popularity and fans of the music (often referred to as junglists) became a more recognizable part of youth subculture. The genre further developed, incorporating and fusing elements from a wide range of existing musical genres, including the raggamuffin sound, dancehall, MC chants, dub basslines, and increasingly complex, heavily edited breakbeat percussion. Despite the affiliation with the ecstasy-fuelled rave scene, Jungle also inherited some associations with violence and criminal activity, both from the gang culture that had affected the UK's hip-hop scene and as a consequence of jungle's often aggressive or menacing sound and themes of violence (usually reflected in the choice of samples). However, this developed in tandem with the often positive reputation of the music as part of the wider rave scene and dancehall-based Jamaican music culture prevalent in London. By 1995, whether as a reaction to, or independently of this cultural schism, some jungle producers began to move away from the ragga-influenced style and create what would become collectively labelled, for convenience, as drum and bass.[48]
Popularization in the United States
Initially, electronic dance music associated with European rave and club culture achieved limited popular exposure in America but by the mid-to-late 1990s efforts were underway to market a range of dance genres using the label "electronica."[49] At the time, a wave of electronic music bands from the UK, including The Prodigy, The Chemical Brothers, Fatboy Slim and Underworld, had been prematurely associated with an "American electronica revolution".[50][51] But rather than finding mainstream success, many established EDM acts were relegated to the margins of the US industry.[50] In 1998 Madonna's Ray of Light brought the genre to the attention of popular music listeners.[52][53] Despite US media interest in electronica in the late 1990s, American house and techno producers continued to travel abroad to establish their careers as DJs and producers.[50] Other new names began to gain prominence at the turn of the century, such as Dutch producer Tiësto, who received worldwide attention after providing a soundtrack to the entry of athletes during the opening ceremony of the 2004 Summer Olympics—which The Guardian newspaper deemed one of the 50 most important events in dance music.[54]By the mid-2000s, the prominence of dance music in North American popular culture had markedly increased. According to Spin, Daft Punk's performance at Coachella in 2006 was the "tipping point" for EDM—it introduced the duo to a new generation of "rock kids".[50] In 2009, French house musician David Guetta began to gain prominence in mainstream pop music thanks to several crossover hits on Top 40 charts such as "When Love Takes Over", as well as his collaborations with U.S. pop and hip-hop acts such as Akon ("Sexy Bitch") and The Black Eyed Peas ("I Gotta Feeling").[55] YouTube and SoundCloud helped fuel interest in EDM, as well as electro house and dubstep. Skrillex popularized a harsher sound nicknamed "brostep".[3][56]
The increased popularity of EDM was also influenced by live events. Promoters and venues realized that DJs could generate larger profits than traditional musicians; Diplo explained that "a band plays [for] 45 minutes; DJs can play for four hours. Rock bands—there's a few headliner dudes that can play 3,000-4,000-capacity venues, but DJs play the same venues, they turn the crowd over two times, people buy drinks all night long at higher prices—it's a win-win."[50] Electronic music festivals like the Electric Daisy Carnival (EDC) and Ultra Music Festival (UMF) also grew in size, placing an increased emphasis on visual experiences, and the DJs themselves, who began to attain a celebrity status.[3][56] Other major acts that gained prominence like Avicii and Swedish House Mafia held concert tours at major music venues like arenas rather than nightclubs; in December 2011, Swedish House Mafia became the first electronic music act to sell out New York City's Madison Square Garden.[56]
In 2011 Spin declared a "new rave generation" led by acts like David Guetta, Deadmau5, and Skrillex.[50] In January 2013, Billboard introduced a new EDM-focused Dance/Electronic Songs chart, tracking the top 50 electronic songs based on sales, radio airplay, club play, and online streaming.[57] According to Eventbrite, EDM fans are more likely to use social media to discover and share events or gigs. They also discovered that 78% of fans say they are more likely to attend an event if their peers do, compared to 43% of fans in general. EDM has many young and social fans.[58][58] By late 2011, Music Trades was describing electronic dance music as the fastest-growing genre in the world.[59] Elements of electronic music also became increasingly prominent in pop music.[50] Radio and television also contributed to dance music's mainstream acceptance.[60]
US Corporate interest
Corporate consolidation in the EDM industry began in 2012—especially in terms of live events. In June 2012, media executive Robert F. X. Sillerman—founder of what is now Live Nation—re-launched SFX Entertainment as an EDM conglomerate, and announced his plan to invest $1 billion to acquire EDM businesses. His acquisitions included regional promoters and festivals (including ID&T, which organizes Tomorrowland), two nightclub operators in Miami, and Beatport, an online music store which focuses on electronic music.[61][62] Live Nation also acquired Cream Holdings and Hard Events, and announced a "creative partnership" with EDC organizers Insomniac Events in 2013 that would allow it to access its resources whilst remaining an independent company;[63] Live Nation CEO Michael Rapino described EDM as the "[new] rock 'n' roll".[49][64][65]U.S. radio conglomerate iHeartMedia, Inc. (formerly Clear Channel Media and Entertainment) has also made efforts to align itself with EDM. It hired noted British DJ and BBC Radio 1 personality Pete Tong to produce programming for its "Evolution" dance radio brand,[66] and announced a partnership with SFX in January 2014 to co-produce live concerts and EDM-oriented original programming for its top 40 radio stations. iHeartMedia president John Sykes explained that he wanted his company's properties to be the "best destination [for EDM]".[67][68]
Major brands have also used the EDM phenomena as a means of targeting millennials [69][70] and EDM songs and artists have increasingly been featured in television commercials and programs.[71] Avicii's manager Ash Pournouri compared these practices to the commercialization of hip-hop in the early 2000s.[71] Heineken has a marketing relationship with the Ultra Music Festival, and has incorporated Dutch producers Armin van Buuren and Tiësto into its ad campaigns. Anheuser-Busch has a similar relationship as beer sponsor of SFX Entertainment events.[71] In 2014, 7 Up launched "7x7Up"—a multi-platform campaign centered around EDM that includes digital content, advertising featuring producers, and branded stages at both Ultra and Electric Daisy Carnival.[69][72][73] Wireless carrier T-Mobile US entered into an agreement with SFX to become the official wireless sponsor of its events, and partnered with Above & Beyond to sponsor its 2015 tour.[70]
In August 2015, SFX began to experience declines in its value,[74] and a failed bid by CEO Sillerman to take the company private. The company began looking into strategic alternatives that could have resulted in the sale of the company.[75][76] In October 2015, Forbes declared the possibility of an EDM "bubble", in the wake of the declines at SFX Entertainment, slowing growth in revenue, the increasing costs of organizing festivals and booking talent, as well as an oversaturation of festivals in the eastern and western United States. Insomniac CEO Pasquale Rotella felt that the industry would weather the financial uncertainty of the overall market by focusing on "innovation" and entering into new markets.[77]
International popularization
In May 2015, the International Music Summit's Business Report estimated that the global electronic music industry had reached nearly $6.9 billion in value; the count included music sales, events revenue (including nightclubs and festivals), the sale of DJ equipment and software, and other sources of revenue. The report also identified several emerging markets for electronic dance music, including East Asia, India, and South Africa, credited primarily to investment by domestic, as well as American and European interests. A number of major festivals also began expanding into Latin America.[78]China is a market where EDM had initially made relatively few inroads; although promoters believed that the mostly-instrumental music would remove a metaphorical language barrier, the growth of EDM in China was hampered by the lack of a prominent rave culture in the country as in other regions, as well as the popularity of domestic Chinese pop over foreign artists. Former Universal Music executive Eric Zho, inspired by the U.S. growth, made the first significant investments in electronic music in China, including the organization of Shanghai's inaugural Storm festival in 2013, the reaching of a title sponsorship deal for the festival with Anheuser-Busch's Budweiser brand, a local talent search, and organizing collaborations between EDM producers and Chinese singers, such as Avicii and Wang Leehom's "Lose Myself". In the years following, a larger number of EDM events began to appear in China, and Storm itself was also preceded by a larger number of pre-parties in 2014 than its inaugural year. A new report released during the inaugural International Music Summit China in October 2015 revealed that the Chinese EDM industry was experiencing modest gains, citing the larger number of events (including new major festival brands such as Modern Sky and YinYang), a 6% increase in the sales of electronic music in the country, and the significant size of the overall market. Zho also believed that the country's "hands-on" political climate, as well as investments by China into cultural events, helped in "encouraging" the growth of EDM in the country.[79][80]
Criticism
Despite the growing mainstream acceptance of EDM, a number of producers and DJs, including Carl Cox, Steve Lawler, and Markus Schulz, have raised concerns that the perceived over-commercialization of dance music has impacted the "art" of DJing. Cox saw the "press-play" approach of EDM DJs as unrepresentative of what he called "DJ ethos".[56] Writing in Mixmag, DJ Tim Sheridan argued that "push-button DJs" who use auto-sync and play pre-recorded sets of "obvious hits" has resulted in a situation overtaken by "the spectacle, money and the showbiz".[81]Some house producers openly admitted that "commercial" EDM needed further differentiation and creativity. Avicii, whose 2013 album True featured songs incorporating elements of bluegrass, such as lead single "Wake Me Up", stated that most EDM lacked "longevity".[82] Deadmau5 has criticized the homogenization of EDM, stating that the music he hears "all sounds the same", underlining his diversification into other genres like techno. During the 2014 Ultra Music Festival, Deadmau5 made critical comments about up-and-coming EDM artist Martin Garrix and later played an edited version of Garrix's "Animals" remixed to the melody of "Old McDonald Had a Farm". Afterwards, Tiësto criticized Deadmau5 on Twitter for "sarcastically" mixing Avicii's "Levels" with his own "Ghosts 'n' Stuff".[83][84][85][86]
In May 2014, the NBC comedy series Saturday Night Live parodied the stereotypes of EDM culture and push-button DJs in a Digital Short entitled "When Will the Bass Drop?". It featured a DJ named "Davvincii" who goes about performing everyday activities—playing a computer game, frying eggs, collecting money—who then presses a giant "BASS" button, which explodes the heads of concertgoers.[87][88][89]
Terminology
The term "electronic dance music" was used in the United States as early as 1985, although the term "dance music" did not catch on as a blanket term until the late 1990s, when the U.S. music industry created music charts for "dance".[90] In July 1995, Nervous Records and Project X Magazine hosted the first awards ceremony, calling it the "Electronic Dance Music Awards".[Note 4][92] Writing in The Guardian, journalist Simon Reynolds noted that the American music industry's adoption of the term EDM in the late 2000s was an attempt re-brand U.S. "rave culture" and differentiate it from the 1990s rave scene.[3] In the UK, "dance music" or "dance" are more common terms for EDM.[4] What is widely perceived to be "club music" has changed over time; it now includes different genres and may not always encompass EDM. Similarly, electronic dance music can mean different things to different people. Both "club music" and EDM seem vague, but the terms are sometimes used to refer to distinct and unrelated genres (club music is defined by what is popular, whereas EDM is distinguished by musical attributes).[93]Genres
Main article: List of electronic music genres
Like other music genres, EDM has various subgenres that evolved over the past 30 years that are often defined by their varying tempo (BPM),
rhythm, instrumentation, and time period. For example; hardstyle,
dubstep, trance, electro, hardcore, trap, chillstep, chillout, drum and
bass, house, and some other genres which came from combinations from the
genre above.Production
Dance music would not be so successful without bass. If you think about it, we've really only had amplified bass for around 50 years. Big bass is only a couple of generations old. Before the invention of speakers that could project true bass frequencies, humans really only came across bass in hazardous situations—for example, when thunder struck, or an earthquake shook, or from explosions caused by dynamite or gunpowder. That is probably why it is by far the most adrenaline-inducing frequency that we have. Bass gets humans excited basically. Below 90 or 100 Hz, bass becomes more of a physical thing. It vibrates specific organs. It vibrates our bones. It causes minor molecular rearrangement, and that is what makes it so potent as a force in dance music. The molecular vibration caused by bass is what gives dance music its power. It is what makes dance music so pleasurable to hear through a proper sound system.[94]Andrew warned that too much bass—and too much sound in general—can be harmful, stating that a "good sound engineer will understand that there is a window between enough sound to give excitement and so much that it is damaging".[94]
Festivals
Main article: List of electronic music festivals
See also: List of trance festivals
Ray Waddell of Billboard noted that festival promoters have done an excellent job at branding.[97] Larger festivals have been shown to have positive economic impacts on their host citiesl[96] the 2014 Ultra Music Festival brought 165,000 attendees—and over $223 million—to the Miami/South Florida region's economy.[73] The inaugural edition of TomorrowWorld—an U.S.-based version of Belgium's Tomorrowland festival, brought $85.1 million to the Atlanta area—as much revenue as its hosting of the NCAA Final Four earlier in the year.[99] The increasing mainstream prominence of electronic music has also led major U.S. multi-genre festivals, such as Lollapalooza and Coachella, to add more electronic and dance acts to their lineups, along with dedicated, EDM-oriented stages. Even with these accommodations, some major electronic acts, such as Deadmau5 and Calvin Harris respectively, have made appearances on main stages during the final nights of Lollapalooza and Coachella, respectively—spots traditionally reserved for prominent non-electronic genres, such as rock and alternative.[100][101]
Russell Smith of The Globe and Mail felt that the commercial festival industry was an antithesis to the original concepts of the rave subculture, citing "the expensive tickets, the giant corporate sponsors, the crass bro culture—shirtless muscle boys who cruise the stadiums, tiny popular girls in bikinis who ride on their shoulders – not to mention the sappy music itself."[102] Drug-related incidents, as well as other complaints surrounding the behaviour of their attendees, have contributed to negative perceptions and opposition to electronic music events by local authorities;[102][103] After Ultra Music Festival 2014, where a crowd of gatecrashers trampled a security guard on its first day, Miami's city commissioners considered banning the festival from being held in the city, citing the trampling incident, lewd behavior, and complaints by downtown residents of being harassed by attendees. The commissioners voted in favor of allowing UMF to be held in Miami due to its positive economic effects, under the condition that organizers address security, drug usage and lewd behavior by attendees[104][105][106]
Association with recreational drug use
See also: MDMA, LSD, 2C-B, Ketamine, Benzylpiperazine, Club drug, Party pills and Recreational use of ketamine
Dance music has a long association with recreational drug use.[107]
Russell Smith noted that the association of drugs and music was by no
means exclusive to electronic music, citing previous examples such as Psychedelic rock and LSD, disco music and cocaine, and punk music and heroin.[102]MDMA is occasionally known for being taken in conjunction with psychedelic drugs. The more common combinations include MDMA combined with LSD, MDMA with psilocybin mushrooms, and MDMA with ketamine. Many users use mentholated products while taking MDMA for its cooling sensation while experiencing the drug's effects. Examples include menthol cigarettes, Vicks VapoRub, NyQuil,[110] and lozenges.
The incidence of nonmedical ketamine has increased in the context of raves and other parties.[111] However, its emergence as a club drug differs from other club drugs (e.g. MDMA) due to its anesthetic properties (e.g., slurred speech, immobilization) at higher doses;[112] in addition, there are reports of ketamine being sold as "ecstasy".[113] The use of ketamine as part of a "postclubbing experience" has also been documented.[114] Ketamine's rise in the dance culture was rapid in Hong Kong by the end of the 1990s.[112] Before becoming a federally controlled substance in the United States in 1999, ketamine was available as diverted pharmaceutical preparations and as a pure powder sold in bulk quantities from domestic chemical supply companies.[115] Much of the current ketamine diverted for nonmedical use originates in China and India.[115]
A number of deaths related to alleged drug use have occurred at major festivals in recent years, involving such drugs as MDMA and meth. Electric Daisy Carnival was forced to move to Las Vegas in 2011, when the Los Angeles Memorial Coliseum refused to host any it or any other Insomniac-organized electronic music events after an underaged attendee died from an MDMA overdose at the 2010 edition.[96][116][117][118] Drug-related deaths during Electric Zoo 2013 in New York City, United States, and Future Music Festival Asia 2014 in Kuala Lumpur, Malaysia, prompted the final day of both events to be outright cancelled,[117][119] while Life in Color cancelled a planned event in Malaysia out of concern for the incident at Future Music Festival Asia and other drug-related deaths that occurred at the A State of Trance 650 concerts in Jakarta, Indonesia.[120][121][122]
Industry awards
Organization | Award | Years | Notes |
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BRIT Awards | British Dance Act | 1994–2004 | The BRIT awards in the UK introduced a "British Dance Act" category in 1994, first won by M People. Although dance acts had featured in the awards in previous years, this was the first year dance music was given its own category. More recently the award was removed as was "Urban" and "Rock" and other genres as the awards removed Genre-based awards and moved to more generalised artist-focused awards. |
Grammy Award | Best Dance Recording | 1998–present | Most recently won (2015) by "Rather Be", Clean Bandit featuring Jess Glynne |
Grammy Award | Best Dance/Electronica Album | 2005–present | Most recently won (2015) by Syro, Aphex Twin |
DJ Mag | Top 100 DJs poll | 1991–present | The British dance music magazine DJ Mag publishes a yearly listing of the top 100 DJs in the world; from 1991 to 1996 the Top 100 poll were ranked by the magazine's journalists; in 1997 the poll became a public vote; The last poll in 2015 named Dimitri Vegas & Like Mike as No1. |
DJ Awards | Best DJ Award | 1998–present | The only global DJ awards event that nominates and awards international DJ's in 11 categories held annually in Ibiza, Spain, winners selected by a public vote[123] and one of the most important[124] |
Winter Music Conference (WMC) | IDMA: International Dance Music Awards | 1998–Present | [125] |
Project X Magazine | Electronic Dance Music Awards | 1995 | Readers of Project X magazine voted for the winners of the first (and only) "Electronic Dance Music Awards".[91] In a ceremony organized by the magazine and Nervous Records, award statues were given to Winx, The Future Sound of London, Moby, Junior Vasquez, Danny Tenaglia, DJ Keoki, TRIBAL America Records and Moonshine Records.[91] |
American Music Awards | Favorite Electronic Dance Music | 2012–present | [126] |
World Music Awards | Best DJ and Best Dance Music Artist | 2006–present | ,[127][128] |